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Amazon.com Review Some revolutions are thoroughly televised. When Douglas Engelbart first demonstrated small-w windows and a funny wooden device called a mouse back in 1968, interest jumped quickly and he became the progenitor of the PC. Now, less widely known than the successful entrepreneurs who made billions from his innovations, his story deserves deeper attention as an outstanding example of practical creative research. Communications professor Thierry Bardini examines the scope of his work before and during his tenure at the Stanford Research Institute in Bootstrapping, a thoughtful history of an underreported story. Bardini cleverly sidesteps the postmodern superanalysis of his colleagues to present a clear, straightforward glimpse into Engelbart's environment of inspiration. As an engineer familiar with the earliest computers, he quickly came to understand that their complexity could rapidly outpace human ability to cope--and thus was born the concept of the "user." His team used their computing power to determine how best to use their computing power--a reflexive assignment of profound brilliance--and churned out novel concepts and designs faster than their contemporaries could absorb them.
How and why this occurred as it did is the focus of Bardini's research, and students of creativity and the history of computing will have fits of ecstasy that he has compiled his work so accessibly. Better still, Bootstrapping shows research done right and is essential reading for R&D types everywhere. --Rob Lightner
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Amazon.com Review Name the most successful companies over the last 10 years, and you'd be remiss if you didn't mention Microsoft. Guided by the unique--some would say maniacal--personality of founder Bill Gates, Microsoft has grown faster and touched more lives than just about any other company in recent memory. Over the years, the software giant has been dogged by competitors--mainly in backrooms and courtrooms-- and by the government on charges of unholy monopolies, predatory practices, and stifling innovation in the PC industry. As the government's ongoing antitrust case against Microsoft goes to trial, this critical chorus grows even louder, led in part by Wendy Goldman Rohm's book, The Microsoft File. This is the book that Microsoft doesn't want you to read. With the help of "insider" information from both Microsoft and the government, Goldman Rohm surveys the history of Microsoft's business practices with PC manufacturers and software vendors. Tracing the development of the government's antitrust case against Microsoft, starting at the FTC and continuing on at the Justice Department, she paints a harsh and unforgiving picture that's not at all flattering to Gates or the rest of Microsoft's top brass. The Bill Gates that emerges from these pages is small, petty, and deeply paranoid. At the same time, she puts a face on the Justice Department that's never been seen before. For those who revel in examining the dark underbelly of America's most successful company, The Microsoft File is a required and enormously entertaining read. It's also a useful primer for anyone interested in the government's antitrust efforts. Highly recommended. --Harry C. Edwards --This text refers to an out of print or unavailable edition of this title.
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Editorial Reviews Ask consumers and users what names they associate with the multibillion dollar personal computer market, and they will answer IBM, Apple, Tandy, or Lotus. The more knowledgable of them will add the likes of Microsoft, Ashton-Tate, Compaq, and Borland. But no one will say Xerox. Fifteen years after it invented personal computing, Xerox still means "copy."
Fumbling the Future tells how one of America's leading corporations invented the technology for one of the fastest-growing products of recent times, then miscalculated and mishandled the opportunity to fully exploit it. It is a classic story of how innovation can fare within large corporate structures, the real-life odyssey of what can happen to an idea as it travels from inspiration to implementation.
More than anything, Fumbling the Future is a tale of human beings whose talents, hopes, fears, habits, and prejudices determine the fate of our largest organizations and of our best ideas. In an era in which technological creativity and economic change are so critical to the competitiveness of the American economy, Fumbling the Future is a parable for our times.
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